I. Speech to the Press on the Establishment of a Reich Ministry for Popular Enlightenment and Propaganda (March 15, 1933)
I see in the setting up of the new Ministry of Popular Enlightenment and Propaganda by the Government a revolutionary act in so far as the new Government no longer intends to leave the people to their own devices. This government is in the truest sense of the word a people's government. It arose out of the people and will always execute the will of the people. I reject most passionately the idea that this government stands for reactionary aims, that we are reactionaries. [ . . . ] We want to give the people their due, though admittedly in another form than occurred under parliamentary democracy.
In the newly-established Ministry of Popular Enlightenment and Propaganda I envisage the link between regime and people, the living contact between the national government, as the expression of the people's will, and the people themselves. In the past few weeks we have seen an increasing coordination between Reich policy and the policy of the states, and in the same way I view the first task of the new Ministry as being to establish coordination between the Government and the whole people. If this government is determined never and under no circumstances to give way, then it has no need of the lifeless power of the bayonet, and in the long run will not be content with 52 per cent behind it and with terrorizing the remaining 48 per cent, but will see its most immediate task as being to win over that remaining 48 per cent.
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It is not enough for people to be more or less reconciled to our regime, to be persuaded to adopt a neutral attitude towards us; rather we want to work on people until they have capitulated to us, until they grasp ideologically that what is happening in Germany today not only must be accepted but also can be accepted.
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